Bolt: Santa fired all the deer

Bolt, the transportation service, aimed to increase quantity of rides and profits in Ukraine without overspending.

Campaign details

Brand: Bolt Brand owner: Bolt Entrant company: Rockets. Growth R&D, Kyiv Market: Ukraine Sector: Media channels: Direct marketing, Online display, Online video, Public relations, Social media, Television Budget: Up to 500k

Executive summary

BOLT is a fantastic example of how strong customer insight of the whole category can be creatively communicated by the market challenger in a moment of a highest product relevance (Christmas period) and lead to a multiple growth without budget oversp

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