BMO (Bank of Montreal): BMO eclipse Visa Infinite Card launch – Flipping the script for millennials

Bank of Montreal, a Canadian banking institution, developed a high impact campaign that launched a new banking innovation that would specifically reach millennials.

Campaign details

Brand: BMO (Bank of Montreal) Brand owner: Bank of Montreal Entrant company: UM Toronto Idea creation: UM Toronto / FCB Toronto Media: UM Canada, Reprise Media, Toronto Market: Canada Sector: Credit cards & loans Media channels: Content marketing, Outdoor, out-of-home, Search marketing, Social media, Television, Word of mouth, influencers 5 - 10 million

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