Blueair: The pollution alert system

Blueair, an air purifier brand, launched a campaign in India to tackle air pollution in New Delhi.

Campaign details

Brand: Blueair Brand owner: Unilever Entrant company: Mindshare, Mumbai Market: India Sector: Home appliances Media channels: Mobile & apps, Online display, Websites & microsites Budget: Up to 500k

Executive summary

Air pollution is a leading risk factor for death, attributed to 9% globally. It develops in two contexts: indoor (household) and outdoor air pollution. In the months leading up to COVID-19, a toxic smog engulfed New Delhi announcing a Public Health E

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