Campaign details
Brand: Blueair Brand owner: Unilever Entrant company: Mindshare, Mumbai Market: India Sector: Home appliances Media channels: Mobile & apps, Online display, Websites & microsites Budget: Up to 500k
Executive summary
Air pollution is a leading risk factor for death, attributed to 9% globally. It develops in two contexts: indoor (household) and outdoor air pollution. In the months leading up to COVID-19, a toxic smog engulfed New Delhi announcing a Public Health E
