Barilla: Barilla Playlist Timer – The first pasta timer on Spotify

Barilla, a pasta producer, launched the Playlist Timer on Spotify in Italy to help consumers achieve the perfect pasta cooking time.

Campaign details

Brand: Barilla Brand owner: Barilla Group Entrant company: Publicis Italy, Milan Market: Italy Sector: Convenience, readymade Media channels: Packaging & design, Radio & audio, Social media, Voice, chatbots Budget: Up to 500k

Executive summary