Babyshop: Our Heartbeats

Babyshop, the children's retailer in the UAE, used a tribute for the UAE'S 49th National Day to attract high-value Emiratis.

Campaign details

Brand: Babyshop Brand owner: Landmark Group Entrant company: FP7 McCann, Dubai Market: United Arab Emirates Sector: Clothing & fashion retail Media channels: Online video, Outdoor, out-of-home, Packaging & design, Point-of-purchase, in-store, Public relations, Social media, Word of mouth, influencers Up to 500k