Baby Dove: #RealMomsVillage chatbot

Baby Dove, a baby care brand, launched the #RealMomsVillage chatbot in the Philippines to provide advice to parents and grow its brand.

Campaign details

Brand: Baby Dove Brand owner: Unilever Entrant company: Mindshare Philippines, Taguig Market: The Philippines Sector: Baby care Media channels: Mobile & apps, Online display, Sales promotion, Social media, Voice, chatbots Budget: Up to 500k

Executive summary