B-Meg: AgrE-Commerce

B-MEG, an animal feed brand, launched a campaign in the Philippines to regain market share and connect with rural animal raisers.

Campaign details

Brand: B-Meg Brand owner: San Miguel Foods Entrant company: The Huddle Room, Makati Market: The Philippines Sector: Industrial & manufacturing Media channels: Livestreaming, Online video, Social media, Budget: Up to 500k

Executive summary

How do you fast forward a rural, backyard animal feed brand, particularly in recent times? B-MEG, a Filipino animal feed had share erosion and was outvoiced. KPIs set: regain lost shares, improve reach and online engagement. Doing this in 2020 was cl