Automall: AMW buy back campaign

Associate Motorways Pvt Ltd (AMW), a Sri Lankan vehicle company, launched a campaign in Sri Lanka to sustain its own business and help consumers buy second-hand cars.

Campaign details

Brand: AutomallBrand owner: AutomallEntrant company: GroupM, ColomboMarket: Sri LankaSector: Automotive industry (general)Media channels: Online display, Online video, Search marketing, Social mediaBudget: Up to 500k

Executive summary

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