AstraZeneca: Neb adventures

Pharmaceutical company, AstraZeneca, combated low child asthma treatment completion rates with a child-centred approach in UAE.

Campaign details

Brand: AstraZeneca Brand owner: AstraZeneca Entrant company: FP7 McCann, Dubai, McCann Health, Dubai Market: United Arab Emirates Sector: DTC, prescription products Media channels: Content marketing, Events & experiential, Gaming & in-game advertising, Mobile & apps Up to 500k