Asian Paints: TruStar Sandpaper – Mr. Perfect Parimal

Paint brand, Asian Paints, targeted a trade audience with its lighthearted brand videos to grow sales in India.

Campaign details

Brand: Asian Paints Brand owner: Asian Paints Entrant company: Tonic Worldwide Mumbai Idea creation: Tonic Worldwide, Mumbai Market: India Sector: Home improvement Media channels: Online video, Social media Budget: Up to 500k

Executive summary

Over the years, Asian Paints has always enjoyed being the market leader when it came to decorative paints and home decor, but the brand faced a challenge in creating high brand preference for its range of painting accessories and tools because the us