Amstel: Timeless Taste of Amstel

Amstel, a brewery, launched a campaign in South Africa to emphasise that it was a timeless brand and to stand out in a crowded market.

Campaign details

Brand: Amstel Brand owner: Heineken Entrant company: Heineken South Africa, Johannesburg Idea creation: VMLY&R South Africa, Johannesburg Media: Red Star, Johannesburg Market: South Africa Sector: Beer & cider Media channels: Online video, Outdoor, out-of-home, Radio & audio, Social media, Television 3 - 5 million