Almosafer: Stories of Mecca

Online travel agency, Almosafer, achieved brand and commercial success during the dead travel period of COVID-19 with a crowdsourcing campaign in Saudi Arabia.

Campaign details

Brand: Almosafer Brand owner: Seera Group Entrant company: FP7 McCann Riyadh Market: Saudi Arabia Sector: Travel agents, tour operators Media channels: Online video, Social media Budget: Up to 500k

Executive summary

Mecca, Saudi Arabia, is packed with Muslim pilgrims worldwide, on two festive occasions of Ramadan and Eid that are relevant to 1.8 billion people globally.