Aldi UK: How Aldi keeps on winning christmas with Kevin the carrot

Discount supermarket Aldi ran a multi-year, multi-channel campaign in the United Kingdom to defend sales, share, penetration and loyalty at Christmas.

Campaign details

Brand: Aldi Brand owner: Aldi Entrant company: McCann Manchester Media: UM Manchester Market: United Kingdom Sector: Supermarkets & grocery stores Media channels: Cinema, Direct marketing, Merchandise & free gifts, Mobile & apps, Newspapers, Online display, Online video, Outdoor, out-of-home, Public relations, Radio & audio,. Social media, Television, Video on demand Over 20 million