Aldi: Swap & Save

Aldi, a German discount supermarket chain, launched a campaign in Ireland to retain increasingly prosperous consumers.

Campaign details

Brand: Aldi Brand owner: Aldi Entrant company: Aldi Stores UK & Ireland, Naas Idea creation: McCann Manchester Media: McCann Manchester Market: Ireland Sector: Supermarkets & grocery stores Media channels: Direct marketing, Email marketing, Newspapers, Online display, Point-of-purchase, in-store, Radio & audio, Social media, Television, Video on demand, Websites & microsites 3 - 5 million