Aldi Stores: 2010-2019 – How taking an alternative path took aldi from shame to pride

German discount supermarket Aldi ran a ten year, multi-channel campaign in the UK to improve perceptions, grow sales and share, and become a top-five grocery retailer.

Campaign details

Brand: Aldi Brand owner: Aldi Entrant company: McCann Manchester Idea creation: McCann Manchester Market: United Kingdom Sector: Supermarkets & grocery stores Media channels: Direct marketing, Email marketing, Magazines - consumer, Merchandise & free gifts, Mobile & apps, Newspapers, Online display, Online video, Outdoor, out-of-home, Point-of-purchase, in-store, Radio & audio, Search marketing, Social media, Over 20 million