Youlead: The story of black flower pond [Kalumal Pokuna]

YouLead, an IESC programme, created a myth in Sri Lanka to encourage young people to seek career guidance.

Campaign details

Brand: YouleadBrand owner: International Executive Services CorporationLead agency: Isobar Sri lankaContributing agencies: Alex Productions, Blueo ProductionsMarket:Bangladesh,Brunei Darussalam,Bhutan,Hong Kong,Indonesia,India,Japan,Cambodia,Korea,...

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