Youlead: The story of black flower pond [Kalumal Pokuna]

YouLead, an IESC programme, created a myth in Sri Lanka to encourage young people to seek career guidance.

Campaign details

Brand: Youlead Brand owner: International Executive Services Corporation Lead agency: Isobar Sri lanka Contributing agencies: Alex Productions, Blueo Productions Market: Bangladesh,Brunei Darussalam,Bhutan,Hong Kong,Indonesia,India,Japan,Cambodia,Korea, Democratic People's Republic,Korea, Republic of,Lao People's Democratic Republic,Sri Lanka,Myanmar,Mongolia,Malaysia,Nepal,Philippines,Singapore,Thailand,Taiwan,Viet Charities & voluntary organisations Online video, Outdoor, out-of-home, Public relations, Social media, Word of mouth, influencers Up to 500k