White by JAT: Mr White, the paint salesman

Shehan Samarasinha

Paint brand WHITE by JAT, created a new channel for selling paint in Sri Lanka with its online paint salesman Mr White and grew awareness and sales.

Campaign details

Brand: White by JAT Brand owner: JAT Holdings Lead agency: Triad Contributing agencies: Isobar, Odloo VFX, 35KM Films Market: Sri Lanka Sector: Home improvement Media channels: Programmatic display, Search marketing, Websites & microsites Budget: Up to 500k

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