Watsons VIP Card: The loyalty card above ALL else

This case study explains how Watsons, a retail chain, promoted its loyalty card scheme by adding the functionality of a cash card in Malaysia.

Watsons VIP Card: The loyalty card above ALL else

Raymond Chin

Campaign details

Brand owner: Watsons Malaysia Lead agency: OMD Malaysia Brand: Watsons VIP Card Country: Malaysia Industry Loyalty and reward cards, Pharmacies and health Channels used: Cinema, Earned media, buzz, Newspapers, Outdoor, out-of-home, Point-of-purchase, in-store, Radio, Social media, Television Up to 500k

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