Wall's: Abang Hero #KitaJagaKita – Spread happiness to our frontline heroes!

Wall's, the ice cream brand, spread happiness to front-line heroes during the COVID-19 lockdown with a purpose-driven campaign in Malaysia.

Campaign details

Brand: Wall's Brand owner: Unilever Malaysia Agency: Mindshare Malaysia Market: Malaysia Industries: Dairy products, fats, oils Media channels: Public relations, Social media, Sponsorship - media, Word of mouth, influencers Budget: Up to 500k


WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands