Volvo Cars: #BreatheFree – Democratizing Clean Air

Volvo Cars activated a location-based multimedia campaign to establish itself as an environmentally responsible auto brand in India and differentiate itself from German-made luxury automobile brands.

Campaign details

Brand: Volvo Cars Brand owner: Volvo Auto India Pvt. Ltd. Lead agency: Mindshare Contributing agency: Grey Market: India Industries: Automakers & marques, Luxury automotive Media channels: Events & experiential, Magazines - consumer, Newspapers, Online video, Social media 500k - 1 million

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