Volkswagen: The return of the lovebug

Volkswagen successfully relaunched its Beetle car model in India with a nostalgic online video.

Campaign details

Brand: Volkswagen 21st Century Beetle Brand owner: Volkswagen Group Lead agency: DDB Mudra Group Country: India Industries: Luxury automotive, Mid-size, family cars Media channels: Direct marketing, Games & competitions, Online display, Online video, Print - general, unspecified, Public relations, Social media  500k - 1 million