Volkswagen: The return of the lovebug

Volkswagen successfully relaunched its Beetle car model in India with a nostalgic online video.

Campaign details

Brand: Volkswagen 21st Century BeetleBrand owner: Volkswagen GroupLead agency: DDB Mudra GroupCountry: IndiaIndustries: Luxury automotive, Mid-size, family carsMedia channels:Direct marketing, Games & competitions, Online display,...