Vixal: Stop the Germs Party

Vixal, the toilet cleaner, appealed to maternal instinct in its quest to make toilets cleaner and safer for children in Indonesia.

Campaign details

Brand: Vixal Brand owner: Unilever Lead agency: MullenLowe Group Singapore Contributing agencies: Pulse Communications Indonesia, Mindshare Indonesia Market: Indonesia Industries: Cleaners & detergents Media channels: Events & experiential, Public relations, Television 500k - 1 million