Visa: Brand role & sponsorship, reimagined

Credit-card brand Visa pivoted its communication strategy during the Tokyo 2020 postponement to increase cashless payment behaviours and the number of its contactless cards in Japan, with a TV, digital and outdoor campaign.

Campaign details

Brand: Visa Brand owner: Visa Lead agency: BBDO Japan Contributing agency: Dentsu Japan Market: Japan Sector: Credit cards & loans Media channels: Content marketing, Online video, Outdoor, out-of-home, Social media, Television Budget: 10 - 20 million

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