VietJet Air: When free is not enough

Low-cost airline Vietjet Air took a non-traditional approach to sales promotion to boost ticket sales in Vietnam.

Campaign details

Brand: VietJet Air Brand owner: VietJet Aviation Agency: Wunderman Thompson Market: Vietnam Industries: Airlines Media channels: Competitions & contests, Livestreaming, Mobile & apps, Outdoor, out-of-home, Sales promotion, Search marketing, Social media, Websites & microsites, Word of mouth, influencers Up to 500k