Vaseline: Choose real life

Skincare brand, Vaseline, shifted the category narrative to increase its sales in the face of the COVID-19 lockdown in Thailand.

Campaign details

Brand: Vaseline Brand owner: Unilever Agency: Ogilvy Singapore Market: Thailand Sector: Skin care, sun protection Media channels: Online display, Online video, Social media, Television, Word of mouth, influencers Budget: 3 - 5 million

Executive summary