upGrad: #Don’tLickAssKickAss

upGrad, an online course provider, launched a campaign in India to change perceptions about online learning and encourage enrolments to its courses.

Campaign details

Brand: upGrad Brand owner: upGrad Education Pvt. Ltd. Agency: The Womb Communications LLP Market: India Sector: Websites, online services, apps Media channels: Content marketing, Livestreaming, Online display, Online video, Public relations, Search marketing, Social media, Television, Video on demand, Word of mouth, influencers 3 - 5 million

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