United Overseas Bank (UOB): AI audience-centric content strategy

Multinational bank, United Overseas Bank (UOB), used AI and machine learning to deliver an audience-centric SME content strategy in five South East Asian markets.

Campaign details

Brand: United Overseas Bank (UOB)Brand owner: United Overseas Bank (UOB)Agency: IMMedia ContentMarket: Indonesia, Malaysia, Singapore, Thailand, VietnamIndustries: BanksMedia channels:Content marketing, Email marketing, Mobile & apps, Online...