United Overseas Bank (UOB): AI audience-centric content strategy

Multinational bank, United Overseas Bank (UOB), used AI and machine learning to deliver an audience-centric SME content strategy in five South East Asian markets.

Campaign details

Brand: United Overseas Bank (UOB) Brand owner: United Overseas Bank (UOB) Agency: IMMedia Content Market: Indonesia, Malaysia, Singapore, Thailand, Vietnam Industries: Banks Media channels: Content marketing, Email marketing, Mobile & apps, Online video, Websites & microsites Up to 500k

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