Unilever: The Vegetarian Butcher

John Dawson, Annie Chen, Nicholas Short

Plant-based food company, The Vegetarian Butcher, overcame product perception barriers for its launch into China through a partnership with Burger King.

Campaign details

Brand: The Vegetarian Butcher Brand owner: Unilever Agencies: Mindshare China, Unite China Market: China (Mainland) Sector: Convenience, readymade Media channels: Competitions & contests, Content marketing, Public relations, Sales promotion, Social media, Word of mouth, influencers 500k - 1 million

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

Learn more Get a demo

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands