Unilever: The Vegetarian Butcher

Plant-based food company, The Vegetarian Butcher, overcame product perception barriers for its launch into China through a partnership with Burger King.

Campaign details

Brand: The Vegetarian Butcher Brand owner: Unilever Agencies: Mindshare China, Unite China Market: China (Mainland) Sector: Convenience, readymade Media channels: Competitions & contests, Content marketing, Public relations, Sales promotion, Social media, Word of mouth, influencers 500k - 1 million