Unilever Food Solutions (UFS): Killer Recipes

Unilever Food Solutions, the condiment brand for restaurants, took its Killer Recipes campaign to a new level to become a supporter rather than a supplier to restaurant owners in China.

Campaign details

Brand: Unilever Food Solutions (UFS) Brand owner: Unilever Lead agencies: Mindshare China, Dentsu Mcgarrybowen China Contributing agencies: Unite China Market: China (Mainland) Sector: Food industry (general) Media channels: Mobile & apps, Online video, Point of purchase, in-store, Public relations, Sales promotion, Social media, Word of mouth, influencers 1 - 3 million