UNICEF: The power of compassion in an age of pandemics and financial insecurities

Ruchi Kohli

Child social welfare organisation UNICEF Philippines crafted a cross-platform fundraising campaign to support the health and well-being of disadvantaged children at a time of unprecedented crisis.

Campaign details

Brand: UNICEF Brand owner: UNICEF Agency: Cheil India Market: Philippines Sector: Charities & voluntary organisations Media channels: Email marketing, Online display, Online video, Social media, Websites & microsites, Word of mouth, influencers Up to 500k

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