UltraTech Cement: Cementing India with #BaatGharKi

Indian cement brand UltraTech ran a three-year, multi-channel campaign to increase market share and defend its leadership position.

Campaign details

Brand: UltraTech Cement Brand owner: UltraTech Cement Limited Agency: Mindshare India Market: India Sector: Industrial & manufacturing Media channels: Content marketing, Events & experiential, Mobile & apps, Online video, Radio & audio, Social media, Television, Video on demand, Word of mouth, influencers 3 - 5 million

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