UCash & Shwapno: Project AgroBanking

Bitop Das Gupta

Banking brand United Commercial Bank used video, on-ground activity and OOH to launch a platform that enabled farmers in Bangladesh to sell excess produce at a fair rate to retail chain Shwapno.

Campaign details

Brand: UCash & Shwapno Brand owner: United Commercial Bank Ltd. & Shwapno Agency: Grey Bangladesh Market: Bangladesh Industries: Banks, Supermarkets & grocery stores Media channels: Online video, Outdoor, out-of-home, Radio & audio, Social media Up to 500k

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