Toppen Shopping Centre: Jangan #JelesEk! Jumpa di Toppen!

Toppen, the shopping mall, achieved a successful launch in a crowded market with a hyper-localised campaign in Malaysia.

Campaign details

Brand: Toppen Shopping Centre Brand owner: IKEA Southeast Asia Agencies: ensemble worldwide, a division of IPG Mediabrands, UM Malaysia Market: Malaysia,Singapore Industries: Shopping centres, malls Media channels: Events & experiential, Mobile & apps, Newspapers, Online display, Online video, Other & ambient media, Outdoor, out-of-home, Radio & audio, Social media, Television, Virtual & augmented reality, Word of mouth, influencers 500k - 1 million