Tokyo Metropolitan Government: Agile communication for COVID-19 prevention

Yosuke Yamauchi, Atsushi Takasaki, Aya Tsujimoto

The Tokyo Metropolitan Government developed an agile communication model to drive behaviour change among residents and thereby reduce fatalities.

Public health
Japan

Campaign details

Brand: Tokyo Metropolitan Government Brand owner: Tokyo Metropolitan Government Lead agency: I&S BBDO Contributing agency: SWIFT Inc. Market: Japan Sector: Public health Media channels: Online video, Outdoor, out-of-home, Public relations, Social media, Television 3 - 5 million

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