Tokyo Metropolitan Government: Agile communication for COVID-19 prevention

The Tokyo Metropolitan Government developed an agile communication model to drive behaviour change among residents and thereby reduce fatalities.

Campaign details

Brand: Tokyo Metropolitan GovernmentBrand owner: Tokyo Metropolitan GovernmentLead agency: I&S BBDOContributing agency: SWIFT Inc.Market: JapanSector: Public healthMedia channels:Online video, Outdoor, out-of-home, Public relations, Social...