Thermos: The Beauty of Temperature

Irin Ko

Beverage and food container brand Thermos challenged conventional advertising in Japan by creating authentic branded content to illustrate the importance of the perfect temperature, thereby increasing brand awareness and growing market share.

Campaign details

Brand: Thermos Brand owner: Thermos Lead agency: McCann Worldgroup Japan Country: Japan Industries: Sundries Media channels: Cinema, Content marketing, Outdoor, out-of-home, Radio & audio, Social media, Television, Websites & microsites 5 - 10 million

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