The Coffee House: The mysterous adventure to save the moon

The Coffee House, a local coffee house chain, grew awareness and sales of its Mooncakes around the Mid-Autumn Festival in Vietnam with a campaign using online, augmented reality and social media.

Campaign details

Brand: The Coffee House Brand owner: The Coffee House Lead agencies: The Purpose Group, Children Of Contributing agencies: LUCIDigital, Moving Pixels Studio Market: Vietnam Sector: Restaurants & takeaways Media channels: Content marketing, Merchadise & free gifts, Online video, Social media, Virtual & augmented reality Up to 500k

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