Techcombank: The Greater Race

Banking brand Techcombank used a digital strategy to drive brand love and ensure the visibility of, and participation in, the Techcombank HCMC International Marathon in Vietnam.

Campaign details

Brand: Techcombank Brand owner: Techcombank Agency: VMLY&R Vietnam Market: Vietnam Sector: Banks Media channels: Mobile & apps, Online video, Public relations, Social media, Word of mouth, influencers Budget: Up to 500k

Executive summary

Techcombank is not only a credible financial organisation, but one of the top banks in Vietnam. It stands out with a vision of 'Change banking, change lives', delivered through a simple, yet motivational, brand promise 'Be Greater'. It is a call to a