Tata Super Ace: Drive Your Own Life

Automobile manufacturer Tata Motors ran an integrated campaign to increase brand awareness and consideration for its Super Ace as a versatile mini-truck in the markets of Vietnam and the Philippines.

Campaign details

Brand: Tata Super Ace Brand owner: Tata Motors Lead agency: Rediffusion Y&R India Contributing agencies: WaveMaker Philippines, WaveMaker Vietnam, Ogilvy India, WaveMaker India Country: Philippines,Vietnam Industries: Vans, Trucks, RVs Media channels: Mobile, Online video, Programmatic display, Social Media, Television, Websites & microsites 500k - 1 million