Tata Sampann: HarDinHaldiChallenge

Food brand Tata Sampann used digital and social media to popularise the use of haldi as an immunity builder in India.

Campaign details

Brand: Tata Sampann Brand owner: Tata Group Lead agencies: Komal Mittal, Zaibi Qureshi Contributing agency: Madison Media Market: India Sector: Sauces, seasonings, condiments Media channels: Content marketing, Online video, Social media, Word of mouth, influencers Up to 500k