Tata Sampann: From spicy to healthy & spicy, with influencers

Spice brand Tata Sampann took a TV co-creation approach to achieve differentiation and make itself indispensible in the kitchens of households across India.

Campaign details

Brand: Tata Sampann Brand owner: Tata Consumer Products Agency: Madison Media Market: India Sector: Sauces, seasonings, condiments Media channels: Content marketing, Product placement, Sponsorship - media Budget: Up to 500k

Executive summary

Indian spice brand Tata has always stood for the health of the nation. With the goodness of natural oils in its spices, the Tata Sampann premium range is both healthy and nutritious.