Tata Salt: When India woke up to the M_ss_ng 'i'

Salt brand Tata Salt educated consumers about the disorders that stem from iodine deficiency with the #MissingI TV, print and digital campaign, and raised its brand equity and awareness scores in India.

Campaign details

Brand: Tata Salt Brand owner: Tata Group Lead agency: Madison Media Contributing agency: Ogilvy Market: India Sector: Sauces, seasonings, condiments Media channels: Content marketing, Newspapers, Online display, Product placement, Social media Budget: Up to 500k