Tata Salt: Tackling iodine deficiency

Brand leader in the Indian salt market, Tata Salt tuned in to a TV activation to raise awareness of both its vital iodine content and its premium variants offer.

Campaign details

Brand: Tata Salt Brand owner: Tata Consumer Products Agency: Madison Media Market: India Sector: Sauces, seasonings, condiments Media channels: Content marketing, Product placement, Sponsorship - media Budget: 500k - 1 million

Executive Summary

Tata Salt has been leader in the Indian salt market since the brand's inception. Besides satiating taste buds, the functional aspect of Tata Salt is the presence of adequate iodine, which aids in mental and physical development – a lesser-known fact.