Campaign details
Brand: Tata Salt Brand owner: Tata Chemicals Ltd Lead agency: MOMS Outdoor Media Solutions Country: India Industries: Sauces, seasonings, condiments Media channels: Other & ambient media Budget: Up to 500k
Executive summary
Chhath Puja is a celebration that glorifies the sun for its life-giving potential. Fervent sun-worshippers are seen welcoming it at dawn and urging its return during dusk.
