Tata Altroz: A Car That Sells Itself

Team MullenLowe Lintas Group

Automotive manufacturers, Tata Motors, developed an AI-powered voice bot to guide potential car buyers through the purchase funnel in India.

Campaign details

Brand: Tata AltrozBrand owner: Tata MotorsLead agencies: MullenLowe Lintas Group, IndiaContributing agency: Oriserve (technology development partner)Market: IndiaIndustries: Mid-size, large family carsMedia channels:Events & experiential, Newspapers,...

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