Tata Altroz: A Car That Sells Itself

Automotive manufacturers, Tata Motors, developed an AI-powered voice bot to guide potential car buyers through the purchase funnel in India.

Campaign details

Brand: Tata Altroz Brand owner: Tata Motors Lead agencies: MullenLowe Lintas Group, India Contributing agency: Oriserve (technology development partner) Market: India Industries: Mid-size, large family cars Media channels: Events & experiential, Newspapers, Online video, Public relations, Voice, chatbots 1 - 3 million