Tata Ace Mega XL: Keep Loading

Tata Motors used a social media and gamification strategy to launch and drive sales of its Tata Ace Mega XL mini-truck model in India.

Campaign details

Brand: Tata Ace Mega XL Brand owner: Tata Motors Limited Lead agency: Rediffusion Contributing agencies: Havas Media Country: India Industries: Vans, Trucks, RVs Media channels: Content marketing, Gaming & in-game advertising, Mobile & apps, Online display, Social media Up to 500k

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