Tang: Value Campaign 2018

Powdered beverage brand Tang retained its market leadership in the Philippines by taking on the soft drinks category through a TV led-campaign.

Campaign details

Brand: Tang Brand owner: Mondelēz International Lead agency: Ogilvy Group Philippines/SOHO Square Contributing agencies: Carat Philippines, Castro Communications Philippines Country: Philippines Industries: Concentrates & cordials Media channels: Mobile & apps, Public relations, Radio & audio, Social media, Television, Word of mouth, influencers 500k - 1 million

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