Sunsilk: #IniSaatKita (This is Our Time)

Haircare brand Sunsilk boosted engagement among Gen Z women in Malaysia with an influencer-led digital educational platform on female empowerment.

Campaign details

Brand: Sunsilk Brand owner: Unilever Malaysia Holdings Sdn Bhd Lead agencies: Creative Juice KL, TBWA\ Kuala Lumpur Contributing agencies: Mindshare Malaysia, Passion Pictures Sdn Bhd Market: Malaysia Sector: Hair care Media channels: Online video, Social media, Word of mouth, influencers 500k - 1 million